THEORY AND PRACTICE OF SUCCESS FORMATION AS A MOTIVATING FACTOR OF MANAGEMENT OF PROFESSIONAL AND PERSONAL DEVELOPMENT

The article explores the peculiarities of the concepts «success» and «success rate». The author finds out that success and success rate are related notions by means of target-oriented activity on supporting success. The author highlights the main methodological approaches and technologies of success rate formation: neurolinguistics programming, axiological approach and benchmarking. The paper outlines the general conditions of success rate formation and suggests the methodology of practical implementation of personal success rate in higher education.

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