The impact of public opinion on the level of professional and creative self-realization of future architects

   Introduction. The article discusses the problem of the influence of public opinion on the activities of future architects on the level of their professional and creative self-realization.

   Purpose setting.

   The purpose of the study is to develop methods for shaping public opinion about the activities of future architects, which affect the level of their professional and creative self-realization.

   The objectives of the study are to identify the state of development of the research problem in scientific theory and practice; to reveal the functions and mechanisms of public opinion’s influence on the professional and creative self-realization of future architects; and to determine, through empirical research, the methods for shaping public opinion about the professional and creative activities of future architects, which affect the level of their professional and creative self-realization.

   Methodology and methods of the study. The study was based on the following research hypothesis: the professional and creative development of future architects during their university studies will be more effective if the following methods of shaping public opinion about their professional and creative activities are implemented during the learning process: verbal influence on public consciousness; organization of creative competitions and exhibitions for future architects within the educational environment; discussion of professional and creative issues and the results of future architects’ professional and creative activities; and publication of the results of future architects’ professional and creative activities in the media.

   Results. Public opinion, which influences an individual’s active activities and behavior, is associated with opportunities for self-improvement, professional growth, and the realization of one’s potential. Public opinion, as a carrier of societal norms, can manifest itself in the form of unambiguously positive (negative) or ambiguously positive (negative) assessments and attitudes that influence an individual’s consciousness, self-determination, and ultimately, their professional and creative self-realization. The concept of public opinion regarding the process or outcome of professional and creative activities has been specified.

   Conclusion. The results of the study showed that the level of public opinion perception is influenced by the student’s ability to assimilate and apply new technologies, methods, and ways in their activities; to reach a new, higher level of creativity, and to understand the importance of their own activity.

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