Balancing creativity and digital technologies: the vector of transformation of project activity forms in art education

   Introduction. The digital transformation of society poses a challenge for art education to update the content of educational programs in order to develop students’ professional competencies related to the use of computer tools. Project-based activities are an effective tool for developing the relevant skills and abilities, provided that modern technologies are harmoniously combined with traditional artistic practices.

   Purpose setting.

   The aim of the study is to examine the characteristics and identify the degree of demand among students for traditional and digital project-based techniques to optimize the learning process in art disciplines.

   Methodology and methods of the study. During the empirical part of the study, a target group of informants was formed from among students of creative disciplines who possessed solid skills in both traditional and computer-based artistic techniques. It included 53 people in the following percentage ratio: bachelor’s degree students – 58.5 %, master’s degree students – 41.5 %. The remote collection of opinions from the participants in the experiment was carried out using the Yandex Forms service, and the analysis of the data obtained was carried out on the basis of descriptive statistics methods using Yandex Tables.

   Results. The informants were asked to create a comic strip using three techniques and to determine which one they preferred. The data obtained was distributed as follows: classical technique – 9.43 %, digital technique – 37.74 %, hybrid technique – 52.83 %. It was found that hybrid techniques for artistic design work are currently in high demand, as they represent a synthetic form of creativity that exists at the intersection of classical and digital art and combines the advantages of each.

   Conclusion. The results of the study will contribute to the effective transformation of project activities in art education based on an optimal balance of traditional and digital tasks and the formation of professional skills and abilities in students that are in demand in society.

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