Features of human capital formation in cross-border territories

   Introduction. The study provides a comprehensive analysis of human capital management in the agricultural sector of the cross-border territories of the Russian Federation (Novosibirsk Region) and the Republic of Kazakhstan (Pavlodar Region). The paper identifies key demographic, socioeconomic, and cultural barriers hindering the effective integration and synergy of labor resources. The methodological solution justifies the use of a personnel adaptation assessment system, including an integrated adaptation index weighted by key competencies and a cross-cultural effectiveness
coefficient (CEC), which enables a shift from quantitative indicators to a qualitative analysis of employee potential and performance in international projects.

   Purpose setting. The SWOT analysis confirmed that overcoming the identified challenges and leveraging the regions’ competitive advantages is possible through targeted adaptation programs, which is a prerequisite for deepening Russian-Kazakh cooperation in the agricultural sector.

   Methodology and methods of the study.

   The object of the study is cross-border cooperation in agriculture between the Russian Federation and the Republic of Kazakhstan.

   The subject of the study is human capital management in cross-border territories.

   Depending on the objectives, the following research methods were used: comparative analysis, SWOT analysis, statistical analysis, bibliographic analysis, etc.

   Results. The qualitative, rather than quantitative, nature of the personnel shortage in the agro-industrial complex has been identified, arising from the gap between personnel training and the needs of high-tech enterprises. Key cultural barriers (differences in trust patterns, communication styles, and attitudes toward hierarchy) complicating human capital management were identified.

   Conclusion. It was proven that the success of cooperation depends on the ability of companies to adapt and retain personnel, leveraging the strengths of each region.

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