OUTLOOKS OF MARKETING DEVELOPMENT IN INSTITUTIONS OF FURTHER TRAINING

Abstract

The article is devoted to the development of marketing activities in the institutions of further training. The paper points out the role of marketing activities in terms of reforming the education system. The issues of development of further training moves to implementation of the marketing instruments in institution management. The authors suppose the choice of marketing activities as a development strategy allows responding efficiently the changes occurred at the labour market, and therefore the market of educational services. The publication describes specific procedure of marketing service to transfer to the new strategy. The departments responsible for marketing in institutions of further training are to develop the programmes of institution promotion and promotion of its services at the market. The departments are to focus on communication, informing the prospective consumers and making the image of additional professional education institutions. The publication points out the tasks on ensuring the marketing philosophy in each process, activity and a client in further training institution. They are keeping clients, customers satisfaction and their loyalty, developing the clients motivation to system applying of educational services.