Features of the influence of globalization on the formation of individual linguistic culture

Introduction and problem statement. The article deals with the problem of the formation of individual linguistic culture of in the modern conditions of globalizing world. The purpose of the article is to identify the features of the influence of globalization on the formation of individual linguistic culture . Language reflects changes in social processes, and the preservation of national identity and the national language depends on the formation of individual linguistic culture, and globalization makes significant adjustments to these processes.

Methodology of the research. The methodology of the research was general scientific methods of theoretical cognition, methods of analysis and generalization of scientific works devoted to the study of the impact of globalization on linguistic personality and individual linguistic culture.

Results. The analysis of scientific research has allowed us to identify the following features of the influence of globalization on the formation of individual linguistic culture, which are manifested in the following: globalization has caused a tendency to erase borders and expand cultural exchange; globalization processes contribute to the interaction of cultures and the transformation of language; there is the expansion of the interaction of ethnic groups and cultures caused by globalization leads to the unification of cultures; in the modern language, especially among young people, there are many unjustified borrowings from the English language; there is an acceptance of Western values that are formed under the influence of the Western world through language; a distinctive feature of modern culture is mass character, the linguistic culture of an individual is formed under the significant influence of social networks, which act as the main communication platform.

Conclusions. Thus, in the influence of globalization on the formation of the individual linguistic culture have been identified a number of trends, which are reflected in the individual linguistic culture and in culture of society as a whole, contributing to a significant transformation of society.

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