Methodology for assessing the level of information support provided by organisations through their corporate websites
https://doi.org/10.20913/2224-1841-2026-2-14
Abstract
Introduction. Digital transformation is currently not only the primary driver of qualitative changes in economic life, but also a prerequisite for the successful operation of economic entities in a competitive environment. Effective communication helps to build a positive image, increase audience loyalty and achieve the organisation’s strategic goals.
Purpose setting. However, an objective assessment of results requires a scientifically sound methodology that allows not only for recording the current state but also for forecasting development trends.
Methodology and methods of the study. This article presents an original methodology developed by the author. This methodology implements a systematic approach to the quantitative assessment of the level of information support using a points-based rating system.
Results. The methodology is based on a binary expert assessment of web content relating to a specific characteristic of a particular area of activity of the economic entity under study, followed by the aggregation of the scores obtained and their subsequent interpretation using a final integrated assessment.
Conclusion. The paper substantiates the theoretical significance of information support and the practical relevance of the methodology developed by the author, proposes the idea of using the methodology as a pedagogical tool within the framework of practical classes, and develops practical recommendations for economic entities.
About the Author
A. V. Kokorin
Pacific National University
Russian Federation
Russian Federation
Artem V. Kokorin – candidate of economical sciences, senior research fellow at the Higher School of Economics, Institute of Economics and Management
136 Tikhookeanskaya Str., Khabarovsk, 680035
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Review
For citations:
Kokorin A.V. Methodology for assessing the level of information support provided by organisations through their corporate websites. Professional education in the modern world. 2026;16(2):296-302. (In Russ.) https://doi.org/10.20913/2224-1841-2026-2-14
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