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Do universities wait for graduates of secondary vocational educational institutions?
https://doi.org/10.20913/2618-7515-2023-3-17
Abstract
Purpose setting. The main problem of communication campaigns of higher educational institutions is insufficient attention to narrower segments of applicants, especially college and technical school graduates.
Methodology and methods of the study. It is reasoned that college graduates have different needs and values, hence the focus of attention of the communication campaign should also be different.
Results. After the analysis, some shortcomings in communication campaigns aimed at college graduates become apparent: for example, the lack of a full-fledged communication campaign as such, the lack of information necessary for full enrollment on some college websites, the lack of «college representatives» who visit colleges in person and talk about their college.
Conclusion. Measures were proposed to improve the communication campaign of higher educational institutions to attract applicants entering on the basis of secondary vocational education.
About the Authors
N. D. AshirovaRussian Federation
Natalia D. Ashirova – 4th Year Student of the Direction of Training «Advertising and Public Relations», Graduating from the Department of Advertising, Public Relations and Design
36 Stremyanny Lane, Moscow, 117997
V. A. Koshel
Russian Federation
VladimirA. Koshel – Candidate of Philosophical Sciences, Associate Professor of the Department of Advertising, Public Relations and Design
36 Stremyanny Lane, Moscow, 117997
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Supplementary files
For citation: Ashirova N.D., Koshel V.A. Do universities wait for graduates of secondary vocational educational institutions? Professional education in the modern world. 2023;13(3):555-562. https://doi.org/10.20913/2618-7515-2023-3-17
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