Social norms in society as the integral factor of formation and estimation of reputation of the individual

Abstract

One of the problems in a research of reputation which rises before experts of different areas is a search of factors of formation and criteria for evaluation of valuable characteristics of the subjects as individualized and collective. So, for example, experts in the field of the game theory hold the opinion that there are game-theoretic models of reputation and norm of activity, and the reputation, in their research is, somewhat, a reflection over norm of activity. In this the task to consider social norms, first, as a factor of formation of reputation, secondly – as a factor of assessment of the subject is set. During education, socialization, vocational training there is an interiozation ("absorption") of the standard social norms, formation of systems of values and certain behavior models that affects activity of the subject. On the basis of the analysis of activity of the subject it is possible to judge reputation. The concept "reputation" has polysemantic character. It allows us to say about reputation, on the one hand, as about the become phenomenon, the developed system of estimates and valuable characteristics, with another – as about process of formation of such estimates and characteristics. In the latter case it turns out that "reputation" as a procedural concept turns to us in the form of process of search of valuable characteristics of subjects and results of their activity. In this context about it it is possible to speak as about process of making decision on what assessment to give to activity of the subject. In article it will be shown that compliance or discrepancy of activity of the subject to the standard social norms, and also valuable preferences of the estimating subject appears one of fundamental factors for making decision on reputation of the estimated subject as individualized, and collective.