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The role of new media in forming the consciousness and worldview of Generation Z
https://doi.org/10.20913/2618-7515-2023-2-4
Abstract
Introduction. Introducing into the system of work of traditional media, new information and digital technologies have become the reason for the development of new media. Purpose setting. The evolution of new media in the era of technological progress involves the constant introduction of advanced digitalization technologies. In this regard, it is necessary to study the impact of new media on the minds of young people in order to identify positive and negative factors. Methodology and methods of the study. The factors of influence of information messages on the behavior of an audience of young people subject to regular and excessive media consumption, which causes certain behavior and reactions, are substantiated. Results. In the process of forming opinions and attitudes of Generation Z to information messages in the media space, the emotional factor and emotional thinking prevail. Conclusions. The consciousness and worldview of the younger generation is subject to informational and psychological impact due to the high degree of activity of the audience in social media and the Internet.
About the Authors
Ya. Yu. ShamrinRussian Federation
Yakov Y. Shamrin – 4th year Student of the Direction of Training «Advertising and Public Relations», Graduating from the Department of Advertising, Public Relations and Design
36 Stremyanny Lane, Moscow, 117997
V. A. Koshel
Russian Federation
Vladimir A. Koshel – Candidate of Philosophical Sciences, Associate Professor of the Department of Advertising, Public Relations and Design
36 Stremyanny Lane, Moscow, 117997
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Supplementary files
For citation: Shamrin Y.Y., Koshel V.A. The role of new media in forming the consciousness and worldview of Generation Z. Professional education in the modern world. 2023;13(2):228-236. https://doi.org/10.20913/2618-7515-2023-2-4
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