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Digitalization, communication and consumer culture
https://doi.org/10.20913/2618-7515-2023-1-6
Abstract
Introduction. The main idea of the article is the transformation of communication processes and consumer culture in the process of digitalization.
Purpose setting. A special place is occupied by the problems of communication innovations, the cultural dynamics of prosumerism, as well as the communication strategies used by manufacturers. The key aspect of this discourse is full digitalization of society and its infiltration in the different spheres of human life.
Methodology and methods of the study. The article substantiates the position that not only the technological factor affects the system of consumer views, but the philosophy of consumption is undergoing transformation along with changing patterns of consumption in society.
Results. Modern communications and community values have played an equally significant role in the formation of a new market for goods and services.
Conclusions. Modern communications influence on society, revealing a completely new type of consumer with new forms of attitude and idea of things and values, which affect the representation of goods and services on the market.
About the Authors
K. D. MorozovRussian Federation
Konstantin D. Morozov – Postgraduate Student of the Department of Philosophy of Language and Communication of the Faculty of Philosophy
bldg. 4, 27 Lomonosovsky Ave., GSP-1, Moscow, 119991
D. I. Sharonov
Russian Federation
Dmitriy I. Sharonov – Candidate of Philosophical Sciences, Associate Professor of the Department of Philosophy of Language and Communication of the Faculty of Philosophy
bldg. 4, 27 Lomonosovsky Ave., GSP-1, Moscow, 119991
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Supplementary files
For citation: Morozov K.D., Sharonov D.I. Digitalization, communication and consumer culture. Professional education in the modern world. 2023;13(1):48-53. https://doi.org/10.20913/2618-7515-2023-1-6
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