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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">profed</journal-id><journal-title-group><journal-title xml:lang="ru">Профессиональное образование в современном мире</journal-title><trans-title-group xml:lang="en"><trans-title>Professional education in the modern world</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">2224-1841</issn><publisher><publisher-name>FSEP “Publisher SB RAS”</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.15372/PEMW20200213</article-id><article-id custom-type="elpub" pub-id-type="custom">profed-690</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>ПЕДАГОГИКА</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>PEDAGOGICS</subject></subj-group></article-categories><title-group><article-title>Новые городские медиа и деформации культуры</article-title><trans-title-group xml:lang="en"><trans-title>New city media and culture deformations</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Арпентьева</surname><given-names>М. Р.</given-names></name><name name-style="western" xml:lang="en"><surname>Arpentieva</surname><given-names>M. R.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Арпентьева Мариям Равильевна - доктор психологических наук, доцент, член-корреспондент Российской академии естествознания (РАЕ), профессор кафедры психологии развития и образования.</p><p>248023, Калуга, ул. Разина, д. 26</p></bio><bio xml:lang="en"><p>Mariam R. Arpentieva - grand doctor (Grand PhD) of psychological Sciences, associate professor, corresponding member of the Russian academy of natural sciences (RANS), professor of the department at the development and education psychology.</p><p>26, Razin str., 248 023, Kaluga, 248 023</p></bio><email xlink:type="simple">mariam_rav@mail.ru</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Худякова</surname><given-names>Т. Л.</given-names></name><name name-style="western" xml:lang="en"><surname>Khudyakova</surname><given-names>T. L.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Худякова Татьяна Леонидовна - кандидат психологических наук, доцент, заведующий кафедрой практической психологии.</p><p>394043, Воронеж, ул. Ленина, 86</p></bio><bio xml:lang="en"><p>Tatyana L. Khudyakova - сandidate of Psychological Sciences, Associate Professor, Head of the Department of Practical Psychology.</p><p>86, Lenin str., Voronezh, 394 043</p></bio><email xlink:type="simple">tanya.dom@list.ru</email><xref ref-type="aff" rid="aff-2"/></contrib><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Степанова</surname><given-names>О. П.</given-names></name><name name-style="western" xml:lang="en"><surname>Stepanova</surname><given-names>O. P.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Степанова Ольга Павловна - кандидат психологических наук, заведующая кафедрой психологии Института гуманитарного образования.</p><p>455000, Магнитогорск, Челябинская обл., пр. Ленина, 38</p></bio><bio xml:lang="en"><p>Olga P. Stepanova - сandidate (PhD) of Psychological Sciences, Head ofthe Department of Psychology at the Institute of Humanitarian Education.</p><p>38, Lenin Avenue, Chelyabinsk region, 455 000, Magnitogorsk, 455 000</p></bio><email xlink:type="simple">olga.psihea@mail.ru</email><xref ref-type="aff" rid="aff-3"/></contrib><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Токарь</surname><given-names>О. В.</given-names></name><name name-style="western" xml:lang="en"><surname>Tokar</surname><given-names>O. V.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Токарь Оксана Владимировна - кандидат педагогических наук, доцент кафедры психологии.</p><p>455000, Магнитогорск, Челябинская обл., пр. Ленина</p></bio><bio xml:lang="en"><p>Oksana V. Tokar - candidate (PhD) of pedagogical sciences, associate professorof the department psychology.</p><p>38, Lenin Avenue, Chelyabinsk region, 455 000, Magnitogorsk, 455 000</p></bio><email xlink:type="simple">tokar.mgtu@mail.ru</email><xref ref-type="aff" rid="aff-3"/></contrib><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Дувалина</surname><given-names>O. Н.</given-names></name><name name-style="western" xml:lang="en"><surname>Duvalina</surname><given-names>O. N.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Дувалина Ольга Николаевна - кандидат психологических наук, доцент, доцент кафедры психологии развития и образования.</p><p>248023, Калуга, ул. Разина, д. 26</p></bio><bio xml:lang="en"><p>Olga N. Duvalina - сandidate (PhD) of Psychological Sciences, Associate Professor, Associate Professor, Department of Psychology of Development and Education.</p><p>26, Razin str., 248 023, Kaluga, 248 023</p></bio><email xlink:type="simple">gladis75@mail.ru</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Гасанова</surname><given-names>P. P.</given-names></name><name name-style="western" xml:lang="en"><surname>Gasanova</surname><given-names>R. R.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Гасанова Рената Рауфовна - кандидат психологических наук, старший преподаватель кафедры истории и философии образования, заместитель декана факультета педагогического образования.</p><p>119991, Москва, ГСП-1, Ленинские горы, д. 1, стр. 52</p></bio><bio xml:lang="en"><p>Renata R. Gasanova - сandidate (PhD) of Psychological Sciences, Senior Lecturer, Department of History and Philosophy of Education, Deputy Dean of the Faculty of Pedagogical Education.</p><p>D. 1, p. 52, Leninsky mountains, GSP-1, Moscow, 119 991</p></bio><email xlink:type="simple">renata_g@bk.ru</email><xref ref-type="aff" rid="aff-4"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>Калужский государственный университет имени К. Э. Циолковского</institution><country>Россия</country></aff><aff xml:lang="en"><institution>Tsiolkovskiy Kaluga state University</institution><country>Russian Federation</country></aff></aff-alternatives><aff-alternatives id="aff-2"><aff xml:lang="ru"><institution>Воронежский государственный педагогический университет</institution><country>Россия</country></aff><aff xml:lang="en"><institution>Voronezh State Pedagogical University</institution><country>Russian Federation</country></aff></aff-alternatives><aff-alternatives id="aff-3"><aff xml:lang="ru"><institution>Магнитогорский государственный технический университет им. Г. И. Носова</institution><country>Россия</country></aff><aff xml:lang="en"><institution>Nosov Magnitogorsk State Technical University</institution><country>Russian Federation</country></aff></aff-alternatives><aff-alternatives id="aff-4"><aff xml:lang="ru"><institution>Московский государственный университет имени М. В. Ломоносова</institution><country>Россия</country></aff><aff xml:lang="en"><institution>M. V. Lomonosov Moscow State University</institution><country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2020</year></pub-date><pub-date pub-type="epub"><day>01</day><month>07</month><year>2020</year></pub-date><volume>10</volume><issue>2</issue><fpage>3756</fpage><lpage>3767</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Арпентьева М.Р., Худякова Т.Л., Степанова О.П., Токарь О.В., Дувалина O.Н., Гасанова P.P., 2020</copyright-statement><copyright-year>2020</copyright-year><copyright-holder xml:lang="ru">Арпентьева М.Р., Худякова Т.Л., Степанова О.П., Токарь О.В., Дувалина O.Н., Гасанова P.P.</copyright-holder><copyright-holder xml:lang="en">Arpentieva M.R., Khudyakova T.L., Stepanova O.P., Tokar O.V., Duvalina O.N., Gasanova R.R.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://profed.edubiotech.ru/jour/article/view/690">https://profed.edubiotech.ru/jour/article/view/690</self-uri><abstract><p>Современность - время и место возникновения постиндустриального типа городского социума. Этот тип во многом отличается от городских образований сообществ, находящихся на аграрной и индустриальной стадиях общественного развития и по-разному взаимодействует с ними: существует множество разных путей взаимодействия - разные процессы и различные результаты внутри диалектически связанных феноменом урбанизации. Урбанизация представляет собой и возможности развития культуры и угрозы ее деформаций (массовиация замусоривание). Ретранслятором массовой культуры и ее «замусоривания» выступают новые городские медиа, основную часть которых представляют медиа цифровой культуры. Вместе с тем новые городские медиа - важный инструмент поиска и утверждения новых смыслов жизнедеятельности и развития города и его жителей. Новые городские медиа активно включены в процессы бренинга и ребрендинга городских и прилегающих к ним - областных - территорий. Городские медиа конструируют и реконструируют «городской текст» в его множественных ипостасях и проявлениях.</p></abstract><trans-abstract xml:lang="en"><p>Modernity is the time and place of the emergence of the postindustrial type of urban society. This type differs in many respects from the urban formations of communities in the agrarian and industrial stages of social development and interacts with them in different ways: there are many different ways of interaction-different processes and different results within the dialectically connected phenomenon of urbanization. New urban media - an important tool for the search and approval ofnew meanings of life and development of the city and its inhabitants. New city media are actively involved in the processes of training and rebranding urban and adjacent to them - regional - territories. Urban media construct and reconstruct the «city text» in its multiple manifestations. The purpose of the development of modern urban media and the real resource of their survival is the development of trust of the media and citizens. They need directional work in the field of moral and ethical meanings within journalism and between journalists and citizens. Many new urban media continue the line of «old» media for destruction. The process of counteracting littering and misinformation in the media is very important not only to solve the crisis existing in modern relations, culture and education, but also to prevent the impending catastrophe of culture, art, science, professional activity and education. consciousness and human life in the near future.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>постиндустриальный социум</kwd><kwd>демократия шума</kwd><kwd>мусорное общество</kwd><kwd>смысл</kwd><kwd>городской текст</kwd><kwd>новые городские медиа</kwd></kwd-group><kwd-group xml:lang="en"><kwd>postindustrial society</kwd><kwd>democracy of noise</kwd><kwd>a garbage society</kwd><kwd>meaning</kwd><kwd>city text</kwd><kwd>new (city) urban media</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Арпентьева М. Р. 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